Social Media 201

Geoff Evans, founder of Social Media Coach will be returning to Pillar Nonprofit Network to provide an in-depth social media training to help our members in their workplace.

Geoff will cover the following topics:

A review and discussion of Facebook success/challenges following the Social Media SOS workshop

  • An introduction to the Facebook advertising platform
  • A step-by-step overview of Twitter (from setup to active participation)
  • An introduction to LinkedIn (from setup to active participation)

What you will learn:

The session will focus on sharing the ideal strategies for participating and managing a social media presence within these additional platforms. The session will explore both basic and advanced strategies. The key opportunity will, of course, be each participant’s ability to share their unique challenges and/or best practices so that we can all learn from each other.

Target Audience

Anyone who wants to learn more about social media for their organizations, including Executive Directors, Managers, Communications and Front Line staff.

Investment

$55 for Pillar members, $70 for Non-members 

About the Instructor

Geoff Evans is an international speaker, columnist for both Advocis’ Forum magazine and the London Free Press, and most recently part-time professor in the faculty of Arts, Media & Design at Fanshawe College. Geoff spent fifteen years in the financial services industry as a financial advisor, trainer and business coach with companies that include Clarica, Sun Life and London Life/Freedom 55.

In 2009, Geoff launched his own company, Social Media Coach, with the goal of helping businesses leverage social media more effectively. Geoff has had the opportunity to join the Pillar community on a number of occasions to provide social media insight and always looks forward to giving back.

In fact, through Fanshawe College Geoff facilitated an opportunity for 19 local non profits to receive free assistance from his students in the “Technology & Trends” course within the Corporate Communications and Public Relations program. He is hoping to run the program again in the Fall to continue supporting our local Non Profits.

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